{"id":148,"date":"2025-10-27T16:30:14","date_gmt":"2025-10-27T16:30:14","guid":{"rendered":"https:\/\/michael3dwards.com\/?p=148"},"modified":"2025-10-28T21:09:01","modified_gmt":"2025-10-28T21:09:01","slug":"reynolds-logo","status":"publish","type":"post","link":"https:\/\/michael3dwards.com\/index.php\/2025\/10\/27\/reynolds-logo\/","title":{"rendered":"Reynolds Rebrand"},"content":{"rendered":"\n<p>Reynolds and Reynolds was looking to &#8220;streamline&#8221; their brand identity. My contributions to this rebrand consist of a new logo, 3d generated backgrounds, and a &#8220;Design System&#8221;, which is a set of repeatable patterns and grids to serve a large range of applications, especially on the web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logo<\/h2>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"174\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/13Artboard-58-copy-6-80-1024x576.jpg\" alt=\"\" class=\"wp-image-174\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/13Artboard-58-copy-6-80-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/13Artboard-58-copy-6-80-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/13Artboard-58-copy-6-80-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/13Artboard-58-copy-6-80-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/13Artboard-58-copy-6-80-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/13Artboard-58-copy-6-80-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/13Artboard-58-copy-6-80.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"175\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/9Artboard-58-copy-2-80-1024x576.jpg\" alt=\"\" class=\"wp-image-175\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/9Artboard-58-copy-2-80-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/9Artboard-58-copy-2-80-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/9Artboard-58-copy-2-80-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/9Artboard-58-copy-2-80-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/9Artboard-58-copy-2-80-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/9Artboard-58-copy-2-80-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/9Artboard-58-copy-2-80.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/20230725_134527_e-1024x576.jpg\" alt=\"\" class=\"wp-image-168\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/20230725_134527_e-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/20230725_134527_e-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/20230725_134527_e-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/20230725_134527_e-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/20230725_134527_e-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/20230725_134527_e-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/20230725_134527_e.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Graphic Elements<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1a-1024x576.jpg\" alt=\"\" class=\"wp-image-166\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1a-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1a-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1a-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1a-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1a-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1a-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1a.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1-1024x576.jpg\" alt=\"\" class=\"wp-image-167\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1c-1024x576.jpg\" alt=\"\" class=\"wp-image-179\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1c-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1c-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1c-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1c-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1c-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1c-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Main-Comp1c.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Look Inside the Reynolds Booth on Day One of NADA 2023!\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9UzYkdnGdXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Design System<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-2-1024x576.jpg\" alt=\"\" class=\"wp-image-161\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-2-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-2-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-2-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-2-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-2-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-2-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-4-1024x576.jpg\" alt=\"\" class=\"wp-image-162\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-4-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-4-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-4-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-4-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-4-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-4-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-4.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-6-1024x576.jpg\" alt=\"\" class=\"wp-image-163\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-6-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-6-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-6-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-6-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-6-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-6-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-6.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-7-1024x576.jpg\" alt=\"\" class=\"wp-image-164\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-7-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-7-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-7-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-7-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-7-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-7-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-7.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-5-1024x576.jpg\" alt=\"\" class=\"wp-image-165\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-5-1024x576.jpg 1024w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-5-300x169.jpg 300w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-5-768x432.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-5-1536x864.jpg 1536w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-5-1200x675.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-5-1860x1046.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/Web-1920-\u2013-5.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"1024\" src=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/aaa-752x1024.jpg\" alt=\"\" class=\"wp-image-183\" style=\"width:840px;height:auto\" srcset=\"https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/aaa-752x1024.jpg 752w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/aaa-220x300.jpg 220w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/aaa-768x1046.jpg 768w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/aaa-1128x1536.jpg 1128w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/aaa-1504x2048.jpg 1504w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/aaa-1200x1634.jpg 1200w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/aaa-1860x2532.jpg 1860w, https:\/\/michael3dwards.com\/wp-content\/uploads\/2023\/09\/aaa-scaled.jpg 1880w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Reynolds and Reynolds was looking to &#8220;streamline&#8221; their brand identity. My contributions to this rebrand consist of a new logo, 3d generated backgrounds, and a &#8220;Design System&#8221;, which is a set of repeatable patterns and grids to serve a large range of applications, especially on the web. Logo Graphic Elements Design System<\/p>\n","protected":false},"author":1,"featured_media":151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","has-thumbnail"],"_links":{"self":[{"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":8,"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":228,"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/posts\/148\/revisions\/228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/media\/151"}],"wp:attachment":[{"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michael3dwards.com\/index.php\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}